Ph. D.

Dayun Jeong (Dong-Eui University)

A Mixed-Methods Study of Factors that Promote and Hinder Switching to Contact-Free Shopping Among Fashion Consumers, 2026

Wonbae Pang (Hongik University)

The impact of luxury brand erotic capital on customer equity and brand loyalty, 2024

Minjung Cho (The Hong Kong Polytechnic University)

The effect of NFT marketing activities on NFT customer equity : an empirical study of luxury brands, 2023

Dayun Jeong

A mixed-methods study of factors that promote and hinder switching to contact-free shopping among fashion consumers, 2021

Sunghwa Yong

The effects of resources and perceived consumer value on sustainable competitive advantage and customer equity in Dongdaemun fashion town (2018)

Jinghe Han (Beijing Institute of Fashion Technology)

Value-driven sustainable fashion consumption, 2017

Hyunmin Kong

Information adoption of sustainable fasion consumers in social media platform, 2017

Hyunji Do (Calvin University)

The Effect of IT shopping service quality on perceived shopping value and store loyalty in fashion retail environment, 2015

Euna Jun (Dong-A University)

The influence of interactivity and motivation on network capital and its effects in fashion social platform, 2014

Heeju Chae (Kangwon University)

The effects of customer social participation on customer equity : focus on social media service of global fashion brand, 2013

Yookyung Hwang

The effects of luxury brand marketing mix on customer equity : focus on Korean and Italian luxury consumers, 2012

Chang Han Lee 

Marketing activities and customer equity in Asia and Europe : a cross cultural study of SPA brands, 2012

Zhang Hao (Northeastern University)

The effects of types of innovation on customer equity and customer loyalty in fashion industry, 2010

Minkyung Kim (Jangan University)

A study on fashion corporate social responsibility and management performance, 2009

M.S.

Academia

Hyesung Hwang (California State Polytechnic University)

The effects of technology and cultural convergence marketing activities on consumer evaluation of a fashion brand : focused on determinants of adoption and moderating effects of consumer characteristics, 2014

Sanga Song (Indiana University)

Sustainable fashion consumption behavior through the analysis of consumer types and perceived benefits : focused on a Q methodology and purchase perception matrix, 2014

Industry

Suhyun Park

The effect of product strategy of fashion brands on sustainability evaluation and purchase intention : focused on technology culture convergence and sustainability management activity, 2016

Minyoung Kim

A study on the effect of consumer vocabulary and claim types on eco fashion advertisement, 2016

Jeon Mi Ko

The effects of multi-channel attributes on customer equity, customer satisfaction and re-purchase intention : focused on Dongdaemun-based fashion brands, 2016

Jaeyun Koh

A study on customer satisfaction and brand image by fashion exhibition type, 2015

Zhang Ting

The effects of store attributes on customer equity of Dongdaemun shopping malls :focusing on shopping motivation patterns of the Chinese tourists, 2015

Haesung Whang

The effects of technology and cultural convergence marketing activities on consumer evaluation of a fashion brand : focused on determinants of adoption and moderating effects of consumer characteristics, 2014

Sooyeon Lee

The study of the attributes of digital signage shopping service and customer responses in fashion retail, 2014

Namhoon Kim

The effect of fashion collection's country of origin and brand image on brand evaluation and purchase intention :focusing on SEOUL, NEW YORK AND PARIS collection, 2014

Heechong Lee

Dynamic relationships among brand type, creativity, brand attitude, perceived value and purchase intention in fashion market : comparative analysis between spa and luxury brands, 2014 

Euna Choi

Value co-creation of luxury fashion brand, 2013

Marc Amram

Relationships among self image congruity, attitude and purchase intention for mix and match fashion : combination of luxury brand and fast fashion brand, 2013

Seulgi Lee

Authenticity of traditional cultural products : focused on Korean, Chinese and Japanese consumers, 2013

Kyulim Kim

The effects of fashion collaboration on consumer response and customer equity : focus on global luxury and spa brand cases, 2013

Jieun Lee 

Social benefits of logo according to brands, 2012

Jane Ko

A study on the effect of art marketing on consumer response, brand attitude, and purchase intension : focusing on the luxury brand's art marketing and cultural arts lifestyle, 2012

Junghyun Jang

A study on fashion social platform contents for sustainable development of global SPA brands, 2012

Hyojin Kim

A study on the influence of motives for using Social Network Service (SNS) and celebrity reputation on purchase intention of celebrity fashion merchandises : focusing on the mediating effect of para-social relationship, 2012

Gain Lee

The effect of global SPA brand's experiential marketing provider on shopping experience and customer equity, 2012

Christine Kim

A study on legal protection for fashion design and consumer's attitude towards counterfeits : focused on comparison between Korea and U.S, 2012

Nalae Kim

A study on the effects of image and awareness of complex shopping mall on customer equity : focused on SNS user's lifestyle, 2012

Jinhee Jang

A study on discrepant advertising images of luxury brands, 2012

Hyeonyoung Choi

A study on holistic marketing and brand authenticity : focus on case studies of Nike and Adidas, 2012

HyunJin Chang

A study on the Influence of Social Network Service(SNS) Characteristics on Luxury Brand Loyalty : Focused on celebrity and SNS user’s lifestyle, 2011

Angella Jiyoung Kim

The effects of perceived social media marketing activities on customer equity and purchase intention : focus on luxury fashion brand, 2010

Sunmin Oh

A study on measuring and defining customer equity of luxury brand, 2008

Hyelim Yun

Impact of innovative characteristics and perceived risk of smart clothing on attitude toward products and purchase intention : fashion lifestyle of Korean and US undergraduate students, 2007

Jooyeon Lee

A global segmentation by lifestyle and nationality focused on sportswear consumers, 2007

Hyunju Lee

A study on measuring and defining customer equity of sports fashion brand, 2007

Eunkyung Lee

A study on the effect of mobile fashion shopping characteristics and perceived risk on perceived value and purchase intention : focusing on personal innovation and mobile internet lifestyle, 2007

Soo Kyung Yi

The effect of customer satisfaction and customer loyalty with relational benefits on the internet shopping mall, 2007

Hyunah Ji

Relationships among the CEO image of fashion company, the corporate image and employment brand value, 2007

Sunyoung Yun

A study on measuring and defining customer equity of fashion brand, 2006

Minwook Shin

A study on success factors of fashion brand, 2005

Joonhee Kwon

Impact of characteristics of fashion on-line community on the community commitment and brand loyalty, 2005

Jiyoung Woo

A study of the CRM adoption situation and the factors related to the adoption in Korean apparel industry, 2005

Yunah Song 

The effect of guanxi on relationship performance between Korean apparel firms and Chinese partners, 2004

Soojin Lee

A study on the effect of e-CRM service attributes on relationship performance in the Korean apparel industry, 2004

Nahyeon Seo

Impact of firms' characteristics and international marketing strategies on sales performance in overseas : focus on textiles & apparel firms, 2003