Fashion marketing research laboratory (FMRL) of Yonsei University is established in 2001 to develop the theory and research method of fashion marketing. FMRL has conducted various research projects jointly with government agencies, fashion and retailing companies to make a contribution to the fashion industry. 

FMRL has developed a variety of fashion marketing cases and performed research projects to educate future global fashion marketing leaders equipped with professional fashion marketing knowledge which can be applied to the industry and the academic field.

Following research area includes, but not limited to: global fashion marketing, luxury marketing, fashion branding, fashion retailing, fashion forecasting system development, green marketing, and corporate social responsibility.

FMRL consists of many aspiring researchers with a passion and vision for the future fashion industry. 

Please do not hesitate to contact us if you want to emerge into a wonderful world of fashion marketing.

Sincerely,

Eunju Ko, Ph.D.

Professor of Fashion Marketing

Dept. of Clothing and Textiles

Yonsei Univerisity