CONFERENCE PRESENTATIONS

International Conference Proceedings & Presentations

• Joonseong, L., Yihua, Y., & Ko, E. (2025, November). Segmenting Fashion Brands by CSR Focus: Insights from Industry Sustainability Reports. In Korean Scholars of Marketing Science International Conference.

• Yebon, K., Neulonbit, O., Wonjun. Choi., Hong-Gyoo, S., & Ko, E. (2025, November). Human vs AI: Workwear Design for Construction Workerss. In Korean Scholars of Marketing Science International Conference.

• Sunjoo, L., & Ko, E. (2025, November). The Effects of Ai Disclosure and Ad Creativity in Sportswear Advertising on Brand Authenticity, Trust, And Purchase Intention In Korean Scholars of Marketing Science International Conference.

• Neulonbit, O., Qi, J., Nayeon, K., Seokhee. K., & Ko, E. (2025, November). Effects Of Prompting Techniques on Consumer Evaluation of AI-Generated Child Safety Clothing Design. In Korean Scholars of Marketing Science International Conference.

• Wang, Y., & Ko, E. (2025, November). Exploring The Fashion Content Creator's Use of Generative AI Across the Workflow. In Korean Scholars of Marketing Science International Conference.

• Neulonbit, O., Qi, J., Yeojin, C., Charles, R. T., & Eunju, K. (2025, July). The impact of AI-generated children’s safety clothing on behavioral intentions: The mediating effect of the health belief model. In Global Marketing Conference at Hong Kong, (p. 1098).

• Junyue, M., Eunju, K., & Minjung, C. (2025, July). Exploring brand image robots in shaping retail brand equity: a cross-cultural perspective. In Global Fashion Management Conference, (p. 1054).

• Park, E., Yu, Y.,& Ko, E. (2025, July). Impact of generative AI virtual fitting services characteristic on consumer behavior: Mediating role of technology acceptance and emotional responses. In Global Marketing Conference at Hong Kong (p. 612).

• Xu, X., Ko, E., & Cho, M. (2025, July). The role of the attributes of fashion trend AI analysis tools in shaping consumer intentions. In Global Marketing Conference at Hong Kong (p. 230).

• Yu, Y., Choi, Y., & Ko, E. (2025, July). Revolutionizing fashion advertising: The role of mixed reality in luxury brand experiences. In Global Marketing Conference at Hong Kong.

• Lee, J., Campbell, C., & Ko, E. (2025, July). VIP-micro influencers: Creator economy in luxury business. In Global Marketing Conference at Hong Kong.

• Wang, Y., & Ko, E. (2025, July). Generative AI in the creator economy: Exploring consumer attitudes toward AI-generated fashion content. In Global Marketing Conference at Hong Kong.

• Ahn, S., & Ko, E. (2025, July). Impact of digital product passport experience on brand loyalty: The mediating role of brand trust in luxury fashion. In Global Marketing Conference at Hong Kong.

• Yu, Y., & Ko, E. (2024, December). Immersive technology adoption in the luxury industry. In Australian & New Zealand Marketing Academy Conference 

• Oh, N., Kim, Y., & Ko, E. (2024, December). Ai creativity in sustainable luxury workwear design. In Australian & New Zealand Marketing Academy Conference 

• Wang, Y., & Ko, E. (2024, December). Consumer response to ai-generated luxury fashion nft: a comparative study across beijing, new york, and seoul. In Australian & New Zealand Marketing Academy Conference 

• Yin, M., Lee, E., Oh, N., Kim, K., & Ko, E. (2024, July). A study on enhancing korean civil defense uniform design: incorporating user preference and functional reinforcement. In Global Fashion Management Conference (pp. 151-151).

• Oh, N., & Ko, E. (2024, July). Sustainable approaches in ai-generated fashion advertising: assessing consumer emotions, behaviors, and cognitive processes through eeg and eye-tracking. In Global Fashion Management Conference (pp. 11-11).

• Yu, Y., Kim, Y., & Ko, E. (2024, July). Navigating the future of workwear: market trends, strategic insights, and vision pro integration. In Global Fashion Management Conference (pp. 150-150).

• Murgia, C., Mao, J., Han, J., & Ko, E. (2024, July). Innovations in retail robotics: investigating brand image robots'effects on retail brand equity. In Global Fashion Management Conference (pp. 429-429).

• Pang, W., Cho, M., & Ko, E. (2024, July). The effect of luxury brand erotic capital on lovemarks and e-wom. In Global Fashion Management Conference (pp. 218-218).

• Cho, M., & Ko, E. (2024, July). Effect of fashion destination experience during fashion week on city brand equity and revisit intention. In Global Fashion Management Conference (pp. 64-64).

• Jiang, Q., Kim, M., Jin, K., Shin, K., Ko, E., Moon, H., & Kim, K. H. (2024, July). Consumer's emotional response to sustainable advertising of luxury brand. In Global Fashion Management Conference (pp. 77-79).

• Oh, N., & Ko, E. (2023, November). Emotion-driven fashion AI: A comprehensive framework for enhancing consumer experience. In 2023 Korean Scholars of Marketing Science International Conference.

• Murgia, C., Mao, J., & Ko, E. (2023, November). In-store robots: Consumers’ perception of the brand image and purchase intention. In 2023 Korean Scholars of Marketing Science International Conference.

• Yu, J., Lee, S., & Ko, E. (2023, November). Safety, sustainability, and generative AI: The impact of generative AI-designed workwear. In 2023 Korean Scholars of Marketing Science International Conference.

• Lee, H., Wang, Y., & Ko, E. (2023, November). The impact of luxury brands' NFT fashion on brand attitude and eWOM. In 2023 Korean Scholars of Marketing Science International Conference.

• Ausprung, U., & Ko, E. (2023, November). Cooperating between luxury car retailers and luxury brands – The creator economy. In 2023 Korean Scholars of Marketing Science International Conference.

• Cho, M., Ko, E., & Taylo, C. R. (2023, November). Lovemark in luxury brands: Driving consumer behavior through non-fungible token marketing. In 2023 Korean Scholars of Marketing Science International Conference.

• Han, D., & Ko, E. (2023, November). Luxury fashion customer segmentation marketing research using generative AI: Focus on persona methodology. In 2023 Korean Scholars of Marketing Science International Conference.

• Pang, W., Cho, M., & Ko, E. (2023, November). LUXURY BRAND’S EROTIC CAPITAL AND CONSUMPTION VALUE: THE MODERATING EFFECT OF AGE AND CONSUMPTION LEVEL. In 2023 Korean Scholars of Marketing Science International Conference.

• Oh, N., & Ko, E. (2023, November). LUXURY FASHION ADVERTISING USING GENERATIVE AI AND CONSUMER EXPERIENCES. In 2023 Korean Scholars of Marketing Science International Conference.

• Pang, W., & Ko, E. (2023, July). A Study on the Development of Measurement Tools for Erotic Capital of Luxury Brands. In 2023 Global Marketing Conference, 598-598.

• Lee, S., Ko, E., & Cho, M. (2023, July). The Effects of VR Fashion Stores of Visual Tactile and Presence on Consumer Attitude. In 2023 Global Marketing Conference, 734-734.

• Ko, E., Pang, W., Kim, R., & Chang, S. R. (2023, July). Social Comparison and VIP Marketing in the Luxury Industry. In 2023 Global Marketing Conference, 597-597.

• Jung, H., Ko, E., & Cho, M. (2023, July). The Effect of Virtual Reality and Consumer Experience in the Virtual Fashion Space. In 2023 Global Marketing Conference, 425-425.

• Um, H., Um, H., Ko, E., & Do, B. (2023, July). The Effect of Perception of Luxury Fashion Wearer on Emotion and Evaluation Towards the Wearer from an Observer’s Perspective-Focused on Comparison between the Real World and the Metaverse. In 2023 Global Marketing Conference, 280-280.

• Jiang, Q., Kim, M., Ko, E., Jin, K., Shin, K., Hwang, J. H., & Kim, K. H. (2023, July). Influencing Factors of Consumer Fantasy Experience in the luxury Brands’ Promotional Sites in Metaverse. In 2023 Global Marketing Conference, 123-124.

• Han, J., Ko, E., & Hu, S. (2023, July). CONFIGURATION EFFECTS AFFECTING THE PURCHASE OF VIRTUAL FASHION PRODUCTS IN THE" METAUNIVERSE". In 2023 Global Marketing Conference, 666-666.

• Ko, E., Pang, W., Kim, R., & Chang, S. R. (2023, July). SOCIAL COMPARISON AND VIP MARKETING IN THE LUXURY INDUSTRY. In 2023 Global Marketing Conference, 597-597.

• Park, S., & Ko, E. (2023, July). THE EFFECT OF FASHION BRANDS'CORPORATE DIGITAL RESPONSIBILITY ACTIVITIES ON PURCHASE INTENTION. In 2023 Global Marketing Conference, 560-560.

• Mao, J., Xu, X., Han, J., & Ko, E. (2023, July). THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA. In 2023 Global Marketing Conference, 514-514.

• Oh, N., & Ko, E. (2023, July). FASHION AI AND CONSUMER EXPERIENCE: RESEARCH FRAMEWORK AND RESEARCH AGENDA. In 2023 Global Marketing Conference, 231-231.

• Cho, M., Ko, E., & Taylor C. R. (2023, July). FASHION AI AND CONSUMER EXPERIENCE: RESEARCH FRAMEWORK AND RESEARCH AGENDA. In 2023 Global Marketing Conference, 515-515.

• Lee, H., & Ko, E. (2023, July). NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES. In 2023 Global Marketing Conference, 130-130.

• Lee, H., Ko, E., & Ausprung, U. (2022, November). NFT FASHION RESEARCH TRENDS: PRESENT AND FUTURE. In 2022 Korean Scholars of Marketing Science International Conference.

• Jiang, Q., Kim, M., Ko, E., Kim, K. H., & Moon, H. (2022, November). CONSUMER FANTASY AND LUXURY BRANDS IN A METAVERSE ENVIRONMENT. In 2022 Korean Scholars of Marketing Science International Conference.

• Pang, W., Ko, E., Kim, R., & Chang, S. R. (2022, November). VIP MARKETING AND LUXURY BRAND PERFORMANCE. In 2022 Korean Scholars of Marketing Science International Conference.

• Um, H., Do, B., & Ko, E. (2022, November). A STUDY ON THE REACTION OF LUXURY FASHION WEARER FROM AN OBSERVER'S PERSPECTIVE -FOCUSED ON COMPARISON BETWEEN THE REAL WORD AND THE METAVERSE-. In 2022 Korean Scholars of Marketing Science International Conference.

• Jung, H., & Ko, E. (2022, November). DIGITAL FASHION SHOW & CONSUMER EXPERIENCE:

• FOCUSING ON IMMERSIVE AND NON-IMMERSIVE ENVIRONMENT. In 2022 Korean Scholars of Marketing Science International Conference.

• Lee, S., Ko, E., Park, Y., & Cho, M. (2022, November). CONSUMER EXPERIENCE IN DIGITAL FASHION AND TEXTILES. In 2022 Korean Scholars of Marketing Science International Conference.

• Hyeon, J., Oh, N., Bang, S., & Ko, E. (2022, November). NFT FASHION PROJECT AND CONSUMER ATTITUDES. In 2022 Korean Scholars of Marketing Science International Conference.

• Cho, M., Ko, E., & Taylor C. R. (2022, November). NEW FUTURE OF LUXURY BRANDS: CASES AND ATTRIBUTES OF NON-FUNGIBLE TOKEN (NFT). In 2022 Korean Scholars of Marketing Science International Conference.

• Lee, H., Park, S., & Ko, E. (2021, November). Sustainable fashion research trends. In 2021 Global Fashion Management Conference at Seoul. 

• Park, Y., Kim, S., & Ko, E. (2021, November). Fashion brand collaboration strategy and avatar image type in metaverse. In 2021 Global Fashion Management Conference at Seoul.

• Pang, W., Kim, S., & Ko, E. (2021, November). Luxury brand consumption behavior in the 30s & 40s. In 2021 Global Fashion Management Conference at Seoul.

• Cho, M., & Ko, E. (2021, November). The effect of sustainable labels on purchase intention in fashion E-commerce websites. In 2021 Global Fashion Management Conference at Seoul.

• An, C., & Ko, E. (2021, November). Fashion creator’s roles and business performance in the metaverse. In 2021 Global Fashion Management Conference at Seoul.

• Yun, H., Kim, S., & Ko, E. (2021, November). Attributes of digital fashion show and luxury brand equity and purchase intention. In 2021 Global Fashion Management Conference at Seoul.

• Jeong, D., Do, B., Taylor C. R., Ko, E. (2021, May). Understanding the fashion consumers value to online shopping in the post Covid-19 Era: A laddering and meands-end chain approach. 2021 EMAC-GAMMA Joint Symposium.

• Cho, M., Ko, E. (2021, May). Interaction Between Luxury Brand and Customers: From the Perspectives of Service Moments of Truth in the Digital Context. 2021 EMAC-GAMMA Joint Symposium.

• Jeong, D., Ko, E., & Taylor, C.R. (2020, November). A new perspective on digital well-being and distancing behavior. In 2020 Global Marketing Conference at Seoul.

• Ko, J., & Ko, E. (2020, November). Pandemic impact on fashion consumption change: focusing on covid-19. In 2020 Global Marketing Conference at Seoul.

• Yoo, J., & Ko, E. (2020, November). The impact of collaboration marketing activities between the online gaming and fashion industries. In 2020 Global Marketing Conference at Seoul.

• Lee, M., & Ko, E. (2020, November). Human brands, ewom, and customer equity: the moderating effect of cultural proximity on consumerbrand relationships. In 2020 Global Marketing Conference at Seoul.

• Cho, M., & Y. H., & Ko, E. (2020, November). Social distancing marketing efforts of fashion brands: influence on customer satisfaction and intention. In 2020 Global Marketing Conference at Seoul.

• Choi, D., Seo, Y., Septianto, F., & Ko, E. (2020, November). Luxury customization and self-authenticity: implications for consumer wellbeing. In 2020 Global Marketing Conference at Seoul.

• Jun, H., Seo, Y., Septianto, Feliz., & Ko, E. (2020, November). Does culture matter in art infusion? Implications for luxury advertising. In 2020 Global Marketing Conference at Seoul.

• Park, Y., & Ko, E. (2020, November). A study on the brand experience of luxury flagship brand store with art collaboration. In 2020 Global Marketing Conference at Seoul.

• Liu, T., Chae, H., & Ko, E. (2020, November).Role of mobile visual search in on-line fashion retailing. In 2020 Global Marketing Conference at Seoul.

• Rao, Q., Chae, H., & Ko, E. (2020, November).Digital drop retail model: how it affects consumers’ relationship with luxury fashion brands. In 2020 Global Marketing Conference at Seoul.

• An, C., & Ko, E. (2020, November).An empirical study on the fashion cycle theory through style trend analysis of women’s online fashion shopping malls in Korea. In 2020 Global Marketing Conference at Seoul.

• Pang, W., Ko, J., & Ko, E. (2020, November).Changes in the consumption trends of luxury brand post the covid-19 era. In 2020 Global Marketing Conference at Seoul.

• Yu, J., Lee, H., & Ko, E. (2020, November).The effect of sustainable fashion content on attitude toward sustainable fashion, purchase intention, and emotional well-being. In 2020 Global Marketing Conference at Seoul.

• Yang, J., Lee, S., & Ko, E. (2020, November). Relationship between consumer attitude and well-being in vegan fashion. In 2020 Global Marketing Conference at Seoul.

• Sung, J., Hwang, J. H., Yeo, J. S., Ko, E., Kwon, S. H., Shin, D. I., & Chung Y. (2020, November). Social engagement for integration. In 2020 Global Marketing Conference at Seoul.

• Han, J., & Ko, E. (2020, November). Effects of design innovation attributes on customer value in developing fashion items using 3d printing technology. In 2020 Global Marketing Conference at Seoul.

• Kim, J., & Ko, E. (2019, May). The impacts of the concept of sharing on the contemporary culture industry: Based on the research of arts and fashion business cases. In 2019 EMAC Annual Conference at Germany.

• Yu, J., & Ko, E. (2018, November). UGC about brand culture experience and brand attitude. In 2018 Korea Scholars of Marketing Science International Conference.

• Jung, J., & Ko, E. (2018, November). Perceived customer culture experience on VR Fashion show and customer equity. In 2018 Korea Scholars of Marketing Science International Conference.

• Yu, J. H., & Ko, E. (2020, February). The effect of YouTube marketing on luxury brands. In 2020 AMA-GAMMA Joint Symposium at San Diego.

• Wang, Y., & Ko, E. (2019, May). The Impact of Augmented Reality Application on Beauty Industry and Consumer Purchase Behavior. 2019 EMAC Annual Conference.

• Lim, Y. J., & Ko, E. (2019, May). Understanding the consequences of Value co-creation behavior CPB and CCB in Digitalized Interactive Platforms. 2019 EMAC Annual Conference.

• Jun, H. J., & Ko, E. (2019, May). A study on the correlation between artists and luxury fashion brands to understand the art collaboration strategy: Based on the comparison between Louis Vuitton and Hermes. 2019 EMAC Annual Conference.

• Kim, J. Y., Kim, J. H & Ko, E. (2019, July). The development of sustainable fashion recommendation systems for consumer well-being. In 2019 Global Fashion Management Conference at Paris.

• Lim, Y. J., & Ko, E. (2019, July). Gamification marketing in consumer experiential value and Satisfaction. In 2019 Global Fashion Management Conference at Paris.

• Lee, M. J., & Ko, E. (2019, July). The effect of customized chatbot services on brand loyalty toward luxury brands. In 2019 Global Fashion Management Conference at Paris.

• Jun, H. J., & Ko, E. (2019, July). Focusing on aura and awe: effects of art marketing on luxury brand attitude and purchasing intention. In 2019 Global Fashion Management Conference at Paris.

• Yun, H. S., & Ko, E. (2019, July). A study on the characteristics and intent of artificial intelligence-style assistant. In 2019 Global Fashion Management Conference at Paris.

• Yu, J. H., & Ko, E. (2019, July). Luxury brand experience and ugc effects. In 2019 Global Fashion Management Conference at Paris.

• Han, J. H., & Ko, E. (2019, July). Perceived risk and value influence on sustainable fashion consumption. In 2019 Global Fashion Management Conference at Paris.

• Ko, J. S., & Ko, E. (2019, July). Luxury consumption and sustainable consumption are not oxymoronic: the well-being consumption tendency. In 2019 Global Fashion Management Conference at Paris.

• Choi, D. Y., & Ko, E. (2019, July). Luxury-brand customization as a strategy: the regulatory focus effect and customization components. In 2019 Global Fashion Management Conference at Paris.

• Jeong, D. Y., Yun, H. S., Lee, S. H., & Ko. E. (2019, November). Consumer self-concept, sustainable fashion consumption and wellbeing fashion lifestyle. 2019 Korean Scholars of Marketing Science International Conference in Seoul.

• Yu, J. H., Taylor, C. R., & Ko, E. (2019, November). Effect of luxury brand haul content's attributes on consumer behavior. 2019 Korean Scholars of Marketing Science International Conference in Seoul.

• Lim, Y. J., & Ko, E. (2019, November). Consumer value co-creation behavior through fashion customization service. 2019 Korean Scholars of Marketing Science International Conference in Seoul.

• Rao, Q., & Ko, E. (2019, November). Research on the impact of the use of WeChat mini program by luxury brands on SOR model. 2019 Korean Scholars of Marketing Science International Conference in Seoul.

• Lee, M. J., Yoo, J. W., & Ko, E. (2019, November). The effect of star fandom activity on preference of goods product and purchase intention: focusing on BTS fan club 'army'. 2019 Korean Scholars of Marketing Science International Conference in Seoul.

• Choi, D. Y., Seo, Y., & Ko, E. (2019, November). Unintended psychological consequences of luxury brand customization on consumer life satisfaction. 2019 Korean Scholars of Marketing Science International Conference in Seoul.

• Jun, H. J., Seo, Y., & Ko, E. (2019, November). Cultural fit in art infusion effect. 2019 Korean Scholars of Marketing Science International Conference in Seoul.

• Ko, J. S., & Ko, E. (2019, November). Conceptualization of fashion crowdfunding as a sustainable fashion business model. 2019 Korean Scholars of Marketing Science International Conference in Seoul.

• Kim, J. Y., & Ko, E. (2019, November). A study on consumer segmentation of sustainable fashion according to fashion orientation. 2019 Korean Scholars of Marketing Science International Conference in Seoul.

• Cho, M. J., & Ko, E. (2019, November). Why shares their closet to strangers? Analysing perceived values for triadic collaborative fashion consumption platform. 2019 Korean Scholars of Marketing Science International Conference in Seoul.

• Wang, Y., Yu, J. H., & Ko E. (2019, December). Understanding the role of augmented reality on consumer behaviours in the beauty industry. 2019 ANZMAC Conference at Wellington.

• Yu, J. H., & Ko, E. (2019, December). Luxury brand experience in digital culture. 2019 ANZMAC Conference at Wellington.

• Choi, D. Y., & Ko, E. (2019, December). Wellbeing and fashion customization in luxury brands. 2019 ANZMAC Conference at Wellington.

• Kim, J., & Ko, E. (2018, November). Trend analysis on Korean contemporary culture for marketing implications. In 2018 Korea Scholars of Marketing Science International Conference.

• Chun, E., Joung, H., & Ko, E. (2018, November). E-learning platform on sustainable fashion and its behavioral intention. In 2018 Korea Scholars of Marketing Science International Conference.

• Yu, J., & Ko, E. (2018, November). UGC analysis on brand culture experience. In 2018 Korea Scholars of Marketing Science International Conference.

• Han, J., Woodside, A., & Ko, E. (2018, November). Research on sustainable fashion knowledge and perceived value on behavior intention: Using fsQCA. In 2018 Korea Scholars of Marketing Science International Conference.

• Wang, Y., Won, Y., Moon, H., & Ko, E. (2018, November). Understanding the relationship between mobile AR service and consumer perceptions in the beauty industry. In 2018 Korea Scholars of Marketing Science International Conference.

• Kong, H. M., Woodside, A., & Ko, E. (2018, November). Configurations Equifinalities Reversals: Complex whole theory and research in cross-cultural, sustainable fashion, consumer behavior. In 2018 Korea Scholars of Marketing Science International Conference.

• Lee, E. J., Choi, H. A., Han, J., Kim., D. H., Kim, K. H., & Ko, E. (2018, November). Nudge your brain with a green logo: An fMRI investigation of consumer preference for sustainable fashion products. In 2018 Korea Scholars of Marketing Science International Conference.

• Joung, H., Kim, J., Liu, T. Y., Chun, E., & Ko, E. (2018, July). An experiential learning approach to increase belief, attitude and behavioral intention towards sustainable fashion. In 2018 Global Marketing Conference at Tokyo.

• Jung, J., Yu, J., Seo, Y., & Ko, E. (2018, July). Virtual reality and fashion culture consumption: Ambivalent experiences of virtual fashion shows. In 2018 Global Marketing Conference at Tokyo.

• Kong, H. M., Witmaier, A., & Ko, E. (2018, July). How social media communication affects mass vs luxury fashion brands' sustainable marketing: A crosscultural study between korea and germany.In 2018 Global Marketing Conference at Tokyo.

• Joung, H., Lim, Y. J., Chun, E., & Ko, E. (2018, July). The effects of business transparency on consumer conscious behavior, environmental concern and purchase intention: Focusing on sustainable fashion culture evaluation system. In 2018 Global Marketing Conference at Tokyo.

• Kong, H. M., Woodside, A. G., & Ko, E. (2018, July). Who are the sustainable fashion consumers? asymmetric modeling of sustainable and nonsustainable fashion consumers: A cross cultural study between Korea and China. In 2018 Global Marketing Conference at Tokyo.

• Wang, Y., Won, Y., Chun, E., & Ko, E. (2018, July). Understanding the relationships among mobile AR service and consumers perceptions and behavior in fashion and beauty culture industry. In 2018 Global Marketing Conference at Tokyo.

• Jung, J., Yu, J., Takahashi, I., & Ko,E. (2018, February). Culture marketing using virtual reality technology for K-fashion show. In 2018 AMA Winter Academic Conference.

• Yu, J., Jiang, W., Chun, E., & Ko, E. (2017, December). Sustainable Message Appeal of Luxury Fashion Brands. 2017 Australian and New Zealand Marketing Academy Annual Conference.

• Chung, M., & Ko, E. (2017, December). Examining the Effectiveness of Conversational Agents Marketing Efforts on Customer Loyalty: Focus on Chatbot Service for Culture Products. In 2017 ANZMAC-GAMMA Joint Symposium at Melbourne.

• Jung, J., & Ko, E. (2017, December). Consumer Behavior of Virtual Reality Culture Marketing: A Case Study on “K-Fashion Show”. In 2017 ANZMAC-GAMMA Joint Symposium at Melbourne.

• Joung, H., Kim, J. Y., & Ko, E. (2017, November). Examining the perceived value and consumer’s response to sustainable fashion marketing by the message types of information transparency. In 2017 Korea Scholars of Marketing Science International Conference.

• Jiang, W., Choi, J., & Ko, E. (2017, November). The effects of visual appeal and color types in green fashion advertising on Instagram.In 2017 Korea Scholars of Marketing Science International Conference.

• Jung, J., Wang, Y., & Ko, E. (2017, November). Consumer adoption intention of virtual reality for K-fashion show. In 2017 Korea Scholars of Marketing Science International Conference.

• Ko, E., Kim, K. H., Choi, H. A., Kim, D. H., & Lee, E. J. (2017, November). Neural correlates of sustainable consumption: An fMRI investigation. In 2017 Korea Scholars of Marketing Science International Conference.

• Yu, J., Park, J., & Ko, E. (2017, November). The effect of exhibition experience on satisfaction, eWOM and brand image: Focus on luxury fashion brand. In 2017 Korea Scholars of Marketing Science International Conference.

• Chung, M., & Ko, E. (2017, November). A review on the usage of Chatbots to enhance communication in online environment. In 2017 Korea Scholars of Marketing Science International Conference.

• Chung, M., Joung, H., & Ko, E. (2017, July). The role of luxury brand's conversational agents: Comparison between face-to-face and chatbot.In 2017 Global Fashion Management Conference at Vienna.

• Fifita, I., Hong, D., Seo, Y., Ko, E., & Conroy, D. (2017, July). Sustainable food consumption as luxury fashion: Insights from the organic market in South Korea. In 2017 Global Fashion Management Conference at Vienna.

• Kong, H. M., & Ko, E. (2017, July). Understanding fashion consumer’s information adoption and decision making process of sustainable fashion products in social media platform: A cross-cultural study between South Korea and China. In 2017 Global Fashion Management Conference at Vienna.

• Han, J., & Ko, E. (2017, July). The effects of sustainable fashion knowledge on benefit, risk, customer perceived value and behavioral intention. In 2017 Global Fashion Management Conference at Vienna.

• Gogichaishvili, T., Ko, E., & Kong, H. M. (2017, July). How to increase the effectiveness of environmental claim types for fashion brand’s online video advertising. In 2017 Global Fashion Management Conference at Vienna.

• Kim, S., Ko, E., & Chung, M. (2017, July). Claim specificity types of green fashion demarketing advertising and perceived effectiveness of green products. In 2017 Global Fashion Management Conference at Vienna.

• Choi, H., Kim, D., Lee, E. J., Han, J., Kim, K. H., & Ko, E. (2017, July). How do our brains process sustainability? Vienna.Investigating cognitive mechanism of sustainable fashion consumption. In 2017 Global Fashion Management Conference at

• Chung, J., Han, J., Kim, S. J., & Ko, E. (2017, July). The effects of individual differences on the acceptance of design innovation based on technology acceptance model. In 2017 Global Fashion Management Conference at Vienna.

• Seok, H., Ko, E., & Jung, J. (2017, July). The influence of fashion market’s attributes on customer equity: Focused on Dongdaemun fashion market. In 2017 Global Fashion Management Conference at Vienna.

• Jung, J., & Ko, E. (2017, July). Sustainable marketing activities of traditional markets: A fsQCA approach. In 2017 Global Fashion Management Conference at Vienna.

• Yu, J., Jiang, W., & Ko, E. (2017, July). Luxury fashion brand’s sustainable message appeal strategies and brand authenticity in Instagram. In 2017 Global Fashion Management Conference at Vienna.

• Nam, H., Jin, K., Kwon, S., Shin, D., Sung, J., Yeo, J., & Ko, E. (2017, July). Color research trends: Multi-disciplinary approach.In 2017 Global Fashion Management Conference at Vienna.

• Jung, J., & Ko, E. (2017, May). Sustainable marketing activities of traditional market and brand loyalty. 2017 European Marketing Academy Conference.

• Han, J., & Ko, E. (2017, May). The effects of sustainable knowledge’s level on perceived value & brand preference: A focused on Korean and Chinese consumers. 2017 European Marketing Academy Conference.

• Gogichaishvili, T., Chun, E., & Ko, E. (2017, May). Examining the influence of green advertising claims on green brand image, green trust, and brand love within fast fashion. 2017 European Marketing Academy Conference.

• Jiang, W., Yu, J., Chun, E., & Ko, E. (2017, May). Perceived consumption value and eWOM in up-cycling fashion product. 2017 European Marketing Academy Conference.

• Jiang, W., Yu, J., Chun, E., & Ko, E. (2016, November). Role of eWOM in up-cycling fashion products. 2016 Korea Scholars of Marketing Science International Conference.

• Kong, H. M., & Ko, E. (2016, November). A cross cultural study of eWOM in sustainable fashion: South Korea, Japan and China.2016 Korea Scholars of Marketing Science International Conference.

• Han, J., Lee, M., & Ko, E. (2016, November). The effects of sustainable knowledge level on perceived benefit, behavioral intention: Focus on Korean and Chinese consumers. 2016 Korea Scholars of Marketing Science International Conference.

• Seok, H., Chun, E., & Ko, E. (2016, November). Relationship among brand personality, attitude, satisfaction and revisit intention in Dongdaemun fashion market: Focus on cultural dimension of sustainability. 2016 Korea Scholars of Marketing Science International Conference.

• Jung, J., Chun, E., & Ko, E. (2016, November). Examining the effects of sustainable marketing activities on reciprocity, trust, attitude and visiting intention: Focus on Dongdaemun Design Plaza. 2016 Korea Scholars of Marketing Science International Conference.

• Jeong, D., Chun, E., & Ko, E. (2016, July). Influence of cultural art policy upon consumer and company in global fashoin city. 2016 Global Marketing Conference at Hong Kong.

• Lee, M., Ko, E., & Jeong, D. (2016, July). The antecedents of channel integration in fashion industry: Organizational structure, channel strategies. 2016 Global Marketing Conference at Hong Kong.

• Gogichaishvili, T., Jung, J., Chun, E., & Ko, E. (2016, July). Video advertising for luxury brands. 2016 Global Marketing Conference at Hong Kong.

• Ko, E., Han, J., Chun, E., & Lee, M. (2016, July). Sustainable fashion product development using the PLM apporach. 2016 Global Marketing Conference at Hong Kong.

• Ko, E., Han, J., & Seo, Y. (2016, July). Changing consumer attitude towards sustainable fashion: A balance theory approach. 2016 Global Marketing Conference at Hong Kong.

• Seok, H., Chung, M., Chun, E., & Ko, E. (2016, July). How consumer’s review on beauty mobile applicaion affects perceived information authencity, brand attitude, purchase intention and electronic word-of-mouth(E-WOM). 2016 Global Marketing Conference at Hong Kong.

• Chung, J., Ko, E., & Han, J. (2016, July). The influence of design innovation attributes on perceptions, attitudes, and purchase intentions among designers and consumers. 2016 Global Marketing Conference at Hong Kon.

• Kong, H. M., & Ko, E. (2016, July). Perceived value of sustainable fashion products and willingness to diffuse positive E-WOM information. 2016 Global Marketing Conference at Hong Kong.

• Ko, J., Ko, E., & Kong, H. M. (2016, July). Multi-channel attributes of traditional market fashion brands. 2016 Global Marketing Conference at Hong Kong.

• Shin, J., Ko, E., Chae, H., & Gogichaishvili, T. (2016, July). A study on advertising effect of Hashtag in SNS advertising: Focused on SPA brands. 2016 Global Marketing Conference at Hong Kong.

• Zhang, T., Ko, E., Han, J., & Jiang, W. (2016, July). Shopping mall attributes on customer equity. 2016 Global Marketing Conference at Hong Kong.

• Zhang, T., Kong, H. M., & Ko, E. (2015, December). The effects of store attributes on customer equity: Case of fashion shopping malls in traditional market. 2015 Australian and New Zealand Marketing Academy Annual Conference.

• Yong, S., & Ko, E. (2015, December). Capability, sustainable competitive advantage and customer equity in traditional fashion market. 2015 Australian and New Zealand Marketing Academy Annual Conference.

• Kong, H. M., Ko, E., & Choi, I. (2015, December). Sustainable purchase decesion making process: Focus on consumer behavior model in fashion industry. 2015 Australian and New Zealand Marketing Academy Annual Conference.

• Jeong, D., & Ko, E. (2015, November). The effects of mobile application experience on customer equity: Focused on open market in Korea. 2015 Korea Scholars of Marketing Science International Conference.

• Park, S., & Ko, E. (2015, November). Consumers’ assessment of sustainable convergence activities for fashion brand and its effects on brand attitude and purchase intention. 2015 Korea Scholars of Marketing Science International Conference.

• Lee, M. Y., Han, J., Chun, E., & Ko, E. (2015, November). Exploratory research of sustainable fashion: Perception of consumers and experts. 2015 Korea Scholars of Marketing Science International Conference.

• Kong, H. M., & Ko, E. (2015, November). Consumer behavior for sustainable fashion product: Focused on role of search and evaluation process. 2015 Korea Scholars of Marketing Science International Conference.

• Yong, S., & Ko, E. (2015, November). Resources, capabilities, and sustainable competitive advantage in a traditional fashion market : Focus on customer equity. 2015 Korea Scholars of Marketing Science International Conference.

• Ko, J., & Ko, E. (2015, November). The effects of multi-channel attributes on customer equity drivers and consumer response : Focused on Dongdaemun-based fashion brands. 2015 Korea Scholars of Marketing Science International Conference.

• Han, J., & Ko, E. (2015, November). Effects of design innovation attributes on customer value in developing fashion items using 3D printing technology. 2015 Korea Scholars of Marketing Science International Conference.

• Shin, J., & Ko, E. (2015, November). A study on advertising effect of hashtag: Focus on SPA Brands’ SNS. 2015 Korea Scholars of Marketing Science International Conference.

• Choi, I., Ko, E., & Kong, H. M. (2015, November). The effects of sustainability marketing and cost management activities of fashion brands on competitive advantage and performance. 2015 Korea Scholars of Marketing Science International Conference.

• Yong, S., & Ko, E. (2015, August). The Effects of Co-production, Co-innovation and Value Co-creation upon Customer Equity in Traditional Market. 2015 AMA Summer Marketing Educators’ Conference in Chicago.

• Han, J., Ko, E., & Park, S. (2015, August). Perceived Values of 3D Printing Technology and Acceptanc Intention. 2015 AMA Summer Marketing Educators’ Conference in Chicago.

• Whang, H., Ko, E., & Park, S. (2015, August). Consumer Evaluation on Convergence Marketing Activities of Techbology and Culture : Moderating Effects of Personal Innovativess. 2015 AMA Summer Marketing Educators’ Conference in Chicago.

• Kim, C., Koh, J., Nam, H. D., & Ko, E. (2015, June). Consumer attitude and purchase intention toward fashion couterfeits: Focusing on the comparison between Republic of Korea and the United States. 2015 Global Fashion Management Conference in Florence.

• Ko, J., Lee, M., Chae, H., & Ko, E. (2015, June). A research on the characteristics of Dongdaemun fashion market and multichannel attributes : Focusing on customer equity. 2015 Global Fashion Management Conference in Florence.

• Sun, Y., Garret, T. C. & Ko, E. (2015, June). Influencing factors of customer equity: Implictions in sustainable marketing. 2015 Global Fashion Management Conference in Florence.

• Yong, S., & Ko, E. (2015, June). The effects of Dongdaemun fashion town’s co-production, co-innovation, and value co-creation : Focus on customer equity. 2015 Global Fashion Management Conference in Florence.

• Choi, I., & Ko, E. (2015, June). Sustainability marketing activities for fashion brands and their effects on customer equity and purchase itention. 2015 Global Fashion Management Conference in Florence.

• Lee, Y. J., Ko, E., & Choo, H. J. (2015, June). Fashion consumers’ acceptance of retail technology: A meta-anlaysis of TAM in fashion retail context. 2015 Global Fashion Management Conference in Florence.

• Koh, J., & Ko, E. (2015, June). A study on customer satisfaction and brand image from fashion exhibition type. 2015 Global Fashion Management Conference in Florence.

• Ko, J., Ko, E., & Bae, S. J. (2015, June). Standing on the shoulders of giants: Art marketing effects on consumer response, brand attitude, and purchase intention. 2015 Global Fashion Management Conference in Florence.

• Han, J., Ko, E., & Kang, H. G. (2015, June). The effect of voluntary knowledge sharing of innovative technology community users on innovative behaviors: Focusing on the 3D printing community. 2015 Global Fashion Management Conference in Florence.

• Chang, Y., & Ko, E. (2015, June). Cultural marketing communication strategies for lifestyle brand. 2015 Global Fashion Management Conference in Florence.

• Whang, H., & Ko, E. (2015, June). Consumer perception on technololgy and cultural convergence marketing activities of a fashion brand: focused on determinants of adoption. 2015 Global Fashion Management Conference in Florence.

• Park, S., Hung, L., Chae, H., & Ko, E. (2015, June). Research on consilience in fashion products and customer adoption intention. 2015 Global Fashion Management Conference in Florence.

• Taylor, C. R., Costello, J., & Ko, E. (2015, June). The state of knowledge on luxury brand marketing: A review of the literature. 2015 Global Fashion Management Conference in Florence.

• Choi, E., Ko, E., & Kim A. J. (2015, June). Value co‐creation process of luxury fashion brand: Examining the relationships among encounter attributes, consumer value, brand value and purchase intention. 2015 Global Fashion Management Conference in Florence.

• Shin, J., Chae, H., & Ko, E. (2015, May). Hashtag’s Influence on Fashion brand Equity: Focusing on Image-based SNS of Fashion brands. 2015 EMAC & GAMMA Joint Symposium.

• Han, K. S., Chun, E., & Ko, E. (2015, May). Consumer Confusion and Coping Behavior in Multi-channel Environment: Focusing on Sports. 2015 EMAC & GAMMA Joint Symposium.

• Sun, Y., Ko, E., Kim, K. H., & Garrett, T. C. (2015, April). Sustainable Marketing and Customer Equity. 2015 HSE & GAMMA Joint Symposium.

• Ko, E., Chun, E., & Kong, H. M. (2015, April). An Application of Social Platform in Fashion Business. 2015 HSE & GAMMA Joint Symposium.

• Kang, H. G., Seo, J., Moon, J. Y., Chae, J. H., Kim, J. Y., & Ko, E. (2014, November). The Illumination of Traditional Clothing Market: Dongdaemun Branding Strategy. 2014 Korea Scholars of Marketing Science International Conference.

• Choi, J. J., Chung, W. H., Mok, S. H., Park, J. M., Ko, K. Y., & Ko, E. (2014, November). Analysis of Markeing Strategies in Korean Animation Movies. 2014 Korea Scholars of Marketing Science International Conference.

• Ko, E., & Chun. E. (2014, November). Development of Fashion Socail Platform for Fashion Industry. 2014 Korea Scholars of Marketing Science International Conference.

• Koh, J., Lee, S. Y., Chun, E., & Ko, E. (2014, November). The Effects of Curation Service in Online Shopping on Service Satisfaction and Purchase Intention. 2014 Korea Scholars of Marketing Science International Conference.

• Yong, S., & Ko, E. (2014, November). A Study on Analysis of Dongdaemun Fashion Town Consumer’s Value Using Means-End Chain Theory.2014 Korea Scholars of Marketing Science International Conference.

• Han, J., & Ko, E. (2014, November). A Study on Acceptance of 3D Printing Technology Based on TAM. 2014 Korea Scholars of Marketing Science International Conference.

• Kong, H. M., & Ko, E. (2014, November). Can Fashion Brands’ Corporate Social Marketing Influence the Customer Equity?.2014 Korea Scholars of Marketing Science International Conference.

• Song, S., & Ko, E. (2014, November). Sustainable Fashion Consumer: Fashion Lifestyle Segmentation and Perceived Sustainable Value.2014 Korea Scholars of Marketing Science International Conference.

• Ko, E., Chae, H., Shin, J., & Han. J. (2014, November). The Effect of Usage Motivation of Hashtag on Customer Social Participation and Brand Equity: Focusing on Fashion Brands’ Image Based SNS. 2014 Korea Scholars of Marketing Science International Conference.

• Hong, D., Seo, J., Chae, H., & Ko, E. (2014, November). Art Marketing: Original and New Paradigm of Marketing in Art. 2014 Korea Scholars of Marketing Science International Conference.

• Ko, J., Chae, H., & Ko, E. (2014, November). The Effects of the Consumers’ Experiential Value of the Luxury Kitsch Products on Brand Equity. 2014 Korea Scholars of Marketing Science International Conference.

• Han, J., Chae, H., & Ko, E. (2014, July). The potential of 3D printing technology in the fashion industry. 2014 Global Marketing Conference in Singapore.

• Chun, E. & Ko, E. (2014, July). The role of fashion leaders on the fashion social platform: Implications of knowledge sharing in the Korean fashion industry. 2014 Global Marketing Conference in Singapore.

• Do, H., Lee, C. H., & Ko, E. (2014, July). Research on IT SERVQUAL in fashion retail environment. 2014 Global Marketing Conference in Singapore.

• Chae, H., Ko, E., & Han, J. (2014, July). Exploring social media services of global fashion brands: Does customer social participation have an impact on customer equity?. 2014 Global Marketing Conference in Singapore.

• Ko, E., Lee, C. H., & Kesper, L. (2014, July). Cultural perspectives on global customer equity. 2014 Global Marketing Conference in Singapore.

• Kong, H. M., Chae, H., Ko, E., & Schellhase, R. (2014, July). Research on knowledge types to encourage consumer attitude for green fashion. 2014 Global Marketing Conference in Singapore.

• Lee, S., Lee, M., Ko, E., & Lee, S. (2014, July). The effect of the attributes of IT shopping service and the level of technology on customer responses in fashion retail. 2014 Global Marketing Conference in Singapore.

• Ko, E. (2014, July). Stepping into Global Fashion Consumer Behavior Landscape. 2014 Global Marketing Conference in Singapore.

• Kesper, L., Jeong, D., & Ko, E. (2014, July). Critical success factors of leading and aspiring fashion brands in the Asian luxury market: The case of Korea, China and Japan. 2014 Global Marketing Conference in Singapore.

• Whang, H., Zhang, T., & Choi, I., & Ko, E. (2014, July). Brand popularity as an advertising cue affecting pre-purchase attitude and purchase intention on sustainable brand. 2014 Global Marketing Conference in Singapore.

• Kim, Y., Yun, S., Lee, J., & Ko, E. (2014, July). Influence of knowledge and social embeddedness on intention to participate in sustainable consumption: An empirical study on voluntary carbon offsetting. 2014 Global Marketing Conference in Singapore.

• Song, S., & Ko, E. (2014, July). Sustainable fashion consumption and purchase perception. 2014 Global Marketing Conference in Singapore.

• Kim, N., Ko, E. Chun, E., & Song, H. (2014, July). The effect of fashion collection’s country of origin on brand evaluation and purchase intention: Focusing on Seoul, New York and Paris collection. 2014 Global Marketing Conference in Singapore.

• Whang, H., Zhang, T., Yong, S., & Ko, E. (2014, July). The effect of pop culture involvement on destination image formation and its perception: Focused on global diffusion process of Korean wave. 2014 Global Marketing Conference in Singapore.

• Koh, J., Jeong, D., Ko, E., & Lee, S. (2014, February). Global fashion landscape overview: Tokyo, Seoul & Shanghai. 2014 Global Fashion Management Conference in London.

• Ko, E. (2014, February). Stepping into global fashion landscape. 2014 Global Fashion Management Conference in London.

• Ko, E., Chun, E., Song, S., & Lee, S. (2014, February). Evaluation of fashion social platform - focusing on experts review and user testing. 2014 Global Fashion Management Conference in London.

• Koh, J., & Ko, E. (2014, February). Legal issues of graffiti art collaboration in fashion. 2014 Global Fashion Management Conference in London.

• Sun, Y., Kim, K. H., Schellhaset, R., Wang, H., & Ko, E. (2014, February). Confucianism: An antecedent for sustainable marketing and customer equity. 2014 Global Fashion Management Conference in London.

• Kong, H. M., Keper, L., & Ko, E. (2014, February). The impact of knowledge on sustainable fashion consumption - a comparative analysis of Germany and South Korea. 2014 Global Fashion Management Conference in London.

• Lee, H. C., Ko, E., Kong, H. M., & Choi, I. (2014, February). The effects of consumer creativity on perceived value and purchase intention - Focus on SPA and luxury brands. 2014 Global Fashion Management Conference in London.

• Kim, K., Ko, E., Kesper, L. (2013). The Effects of Fashion Collaboration on Consumer Response and Customer Equity - Focus on Global Luxury & SPA Brands,Austrian & New Zealand Marketing Academy Annual Conference in New Zealand, 2013.12.03.

• Lee, S., Ko, E., Yong S. (2013). Authenticity of traditional cultural products: Focused on Korean, Chinese and Japanese consumers, Austrian & New Zealand Marketing Academy Annual Conference in New Zealand, 2013.12.03.

• Bae, J., Lee, J., Lee, j., Kang, S., Mabille, O., Kam, C., Ko, E. (2013). Dongdaemun Marketing: Present and Future Direction, 2013 Korean Scholars of Marketing Science Fall International Conference in Seoul, 2013.11.09.

• Whang, H., Zhang, T., Babicheva, E., Ko, E. (2013). The Effect of Brand Popularity on Customer Evaluation of Sustainable Product-in Comparison with Consumer Decision Making Style in Korea, China, and Russia, 2013 Korean Scholars of Marketing Science Fall International Conference in Seoul, 2013.11.09.

• Ko, E., Chun, E., Song, S. (2013). An Application of Semantic Network Analysis on Fashion Social Platform, 2013 Korean Scholars of Marketing Science Fall International Conference in Seoul, 2013.11.09.

• Zhang, T., Whang, H., Ko, E. (2013). Global Hallyu Trend Analysis, 2013 Korean Scholars of Marketing Science Fall International Conference in Seoul, 2013.11.09.

• Lee, H., Ko, E., Kim, D. (2013). Consumer Creativity after Exposure to Luxury and SPA Brands, 2013 Korean Scholars of Marketing Science Fall International Conference in Seoul, 2013.11.09.

• Lee, C., Ko, E. (2013). The Effect of Cultural Difference on Customer Equity: Focused on Asia and Europe, 2013 Korean Scholars of Marketing Science Fall International Conference in Seoul, 2013.11.09.

• Song, S., Ko, E., Cho, C. (2013). Identifying the Consumer Types of Sustainable Fashion Based on the Q Methodology, 2013 Korean Scholars of Marketing Science Fall International Conference in Seoul, 2013.11.09.

• Kong, H., Kesper, L., Wang, X., Ko, E. (2013). The Impact of Education On Sustainable Consumption: A Comparative Analysis of the Role of Marketing In China, Germany and South Korea, 2013 Korean Scholars of Marketing Science Fall International Conference in Seoul, 2013.11.09.

• Chun, E., Han, J., Kim, N., Ko, E. (2013). Marketing Analysis of Fashion Collections: Collections in London, Paris, Milan & New York, 2013 Korean Scholars of Marketing Science Fall International Conference in Seoul, 2013.11.09.

• Ko, E., Chun, E., Song, S., Choi, I. (2013). Open for Innovation: An AHP Model for Selection of Crowdsourcing Designs, 2013 European marketing Academy 42nd Annual Conference in Istanbul, 2013.06.05.

• Chae, H., Ko, E., Lee, H. (2013). Customer Social Participation Influence on Customer Equity - Focus on SPA Brands, 2013 European marketing Academy 42nd Annual Conference in Istanbul, 2013.06.05.

• Song, S., Lee, H., Ko E. (2013). Can Luxury Abstractness Enhance Creativity?, 2013 European marketing Academy 42nd Annual Conference in Istanbul,2013.06.05.

• Chun, E., Ko, E., Nam, H. (2013). Is there Social Capital on the Fashion Social Platform? Marketing and Legal Perspectives,2013 European marketing Academy 42nd Annual Conference in Istanbul, 2013.06.05.

• Lee, S., Whang, H. & Ko, E. (2013). Global Consumers’ Perception and Evaluation on the Korean Beauty and traditional Culture, 2013 CAMIS, KSMS and GAMMA Joint Symposium in London, 2013.01.04.

• Ko, E., Chun, E. & Song, S. (2013). Do consumers really want to use a fashion social platform?,2013 CAMIS,KSMS and GAMMA Joint Symposium in London, 2013.01.04.

• Lee, S., Whang, H., Ko, E., Donvito, R. (2012). Global Consumers’ Attitude and Purchase Intention toward Korean Traditional Culture – Focused on the impact of Consumer Factor, Marketing Factors and Authenticity, 2012 KSMS Fall International Conference, 2012.12.01.

• Chun, E., Song, S., Ko, E., Aiello, GM. (2012). A Research on Contents Development for Fashion Social Platform, 2012 KSMS Fall International Conference, 2012.12.01.

• Do, H., Kim, N., Ko, E., Shabankarian, R. (2012). Fashion Marketing of Olympic Uniforms to enhance Country Image, 2012 KSMS Fall International Conference, 2012.12.01.

• Lee, CH., Ko, E., Di Benedetto CA. (2012). Antecedents of Global Customer equity in Fast Fashion Industry,2012 KSMS Fall International Conference, 2012.12.01.

• Yang, S., Kim, KH., Ko, E. (2012). Neuromarketing Research Trend in China, 2012 KSMS Fall International Conference, 2012.12.01.

• Lee, M., Choi, E., Song, S., Ko, E. (2012). An Effect of Department Store's Cultural Reward Program on Customer's Perceived Benefits and Store Loyalty, 2012 Global Marketing Conference at Seoul, 2012.07.21.

• Ko, J., Ko, E. (2012). A Study on the Influence of Art Marketing on Consumer Response, Brand Attitude, and Purchase Intention -focused on the Types of Luxury Brand's Art Marketing and Cultural Arts Lifestyle, 2012 Global Marketing   Conference at Seoul,2012.07.21.

• Kim, K., Lee, S., Ko, E., Lee, M. (2012). A Study on the Disposition Behavior of Luxury Goods-focused on Korean Luxury Consumers, 2012 Global Marketing Conference at Seoul, 2012.07.21.

• Jang, J., Ko, E. (2012). A Study on Discrepant Advertising Images of Luxury Fashion Brands, 2012 Global Marketing Conference at Seoul, 2012.07.21.

• Chun, E., Ko, E. (2012). A Semantic Network Analysis of Retail Therapy on Twitter, 2012 Global Marketing Conference at Seoul, 2012.07.21.

• Choi, H., Ko, E. (2012). Study on Holistic Marketing and Brand Authenticity: Focus on Case Studies of Nike and Adidas, 2012 Global Marketing Conference at Seoul, 2012.07.21.

• Hwang, Y., Ko, E., Kim, KH. (2012). The Effects of Luxury Fashion Brands' Marketing Activities on Customer Equity - focus on Korean,Italian Luxury Consumers, 2012 Global Marketing Conference at Seoul, 2012.07.20.

• Lee, C., Ko, E., Yeo, S., Kim, KH., Heo, S., Yoo, J. (2012). Customer Equity of Fast Fashion Industry, 2012 Global Marketing Conference at Seoul, 2012.07.20.

• Lee, G., Ko, E. (2012). A Study on the Effect of Global SPA Brand's Experiential Marketing on Customer Equity: Focusing on the Mediating Effect of Shopping Experience, 2012 Global Marketing Conference at Seoul, 2012.07.20.

• Ko, E., Choi, H. (2012). The Effects of Brand Identity on Brand Equity in SNS, 2012 EMAC Annual Conference, 2012.05.23.

• Kim, H., Park, J., Ko, E., Choi, H. (2012). The effect of the motives for using Social Network Services(SNS) and celebrity reputation on purchase intention of celebrity fashion merchandises -Focusing on the moderating effect of para-social relationship, 2012 EMAC Annual Conference, 2012.05.23.

• Kim, N., Park,J., Ko, E., Do, H. (2012). The Effects of Image and Awareness of Complex Shopping Mall on Customer Equity - Focused on SNS users’ lifestyle-, 2012 EMAC Annual Conference, 2012.05.23.

• Ko, E., Kim, KH., Lee, S. (2012). Marketing Korean Traditional Culture Globally, 2012 EMAC Annual Conference,2012.05.23.

• Hwang Y. & Ko, E. (2011). The Effects of Conspicuous Consumption, Desire for Rarity and Price in Buying Decision, 2011 KSMS Fall International Conference. 2011.11.19.

• Jang J., Ko, E. & Lee, E. (2011). A study on social platform for sustainable Development of fast fashion, 2011 KSMS Fall International Conference. 2011.11.19.

• Ko, E., Chun, E. & Lee, S. (2011). Korean Culture Going Luxury, 2011 KSMS Fall International Conference. 2011.11.19.

• Ki,m, N & Ko, E.(2011). The Effect of Fashion Shopping Mall Awareness and Image on Shopping Mall Loyalty, 2011 KSMS Fall International Conference. 2011.11.19.

• Kim H., Park J. & Ko, E. (2011). The influence of para-social relationship in social networking service(SNS) on purchase intention of celebrity fashion product, 2011 KSMS Fall International Conference. 2011.11.19.

• Kim, C. & Ko, E. (2011). A study on Intellectual Property Protection for Fashion Design: An Overview of Existing Law and Consumer's Perception., 2011 KSMS Fall International Conference. 2011.11.19.

• Lee, J. & Ko, E. (2011). Social Advantage of Luxury Fashion Brand Logo as Costly Signals in Social Interactions, 2011 KSMS Fall International Conference. 2011.11.19.

• Ko, E., Chun, E., Kim A. & Choi, H. (2011). Fashion Collaboration Cases between Academia and Industry in Korea, 2011 ITAA Annual Conference. 2011.11.03.

• Ko, E., Yoo, S., Lee, C., Choi, Y. & Lee, J. (2011). How to Measure the Global Customer Equity?, 2011 KAMS Spring International Conference. 2011.05.28.

• Kim, C. & Ko, E. (2011). An Exploratory Study on Legal Protection of Fashion Design., 2011 KAMS Spring International Conference. 2011.05.28.

• Do, H., Ko, E. & Park, J. (2011). Relationships among the social media marketing activities, sports sponsorship image congruity and brand relationship quality in fashion industry, 2011 KAMS Spring International Conference. 2011.05.28.

• Ko, E., Jang J. & Park, J. (2010). A Study on Changing Fashion Lifestyle of Global Consumer From 2008 to 2010 -Comparison among USA, China and Europe-, 2010 KAMS Fall International Conference. 2010. 11.27.

• Ko, E., Park, J. & Jang, J. (2010). An Exploratory Study on the Global Fashion Consumers’: A Longitudinal Approach about USA, Chinese, and European Fashion Consumers. 2010 KAMS Fall International Conference. 2010. 11.27.

• Ko, E., Lee, C. & Kim, K. H. (2010). Developing Definition and Measurement of Global Customer Equity, 2010 KAMS Fall International Conference. 2010. 11.27.

• Ko, E., Chun, E., Jang, J. & Lee, S. (2010). Meaning and Value of Korean Beauty, 2010 KAMS Fall International Conference. 2010. 11.27.

• Kim, K. H., Ko, E., Liu, H, Kim, S. & Lee, D. (2010). Sponsorship and Customer Equity in Sports Marketing. 2010 KAMS Fall International Conference. 2010. 11.27.

• Lee, J. & Ko, E. (2010). The Influences of Store Attributes and Store Personality on Store Satisfaction and Store Loyalty : Focused on N Generation Lifestyle. 2010 KAMS Fall International Conference. 2010. 11.27.

• Do, H. & Ko, E. (2010). The Effect of a Social Media Marketing Activity by Sport Brands on the Quality of Brand Relationship. 2010 KAMS Fall International Conference. 2010. 11.27.

• Bea, E. & Ko, E. (2010). Influence of Mobile Fashion Application on Perceived Value and User Satisfaction: Focus on Smart Phone Lifestyle. 2010 KAMS Fall International Conference. 2010. 11.27.

• Zhang H., Ko, E., Kim, K. H., Chun, E., Hwang, Y. & Ko, J. (2010). The Effects of Types of Innovation on Customer Equity and Customer Loyalty. 2010 Global Marketing Conference. 2010.09.09-12.

• Ko, E., Park, J. & Lee, M. (2010). Global Consumer Behavior in Green Marketing of Luxury Brands: A Cross-Cultural Study of the US, Japan, and South Korea. 2010 Global Marketing Conference. 2010.09.09-12.

• Ko, E., Lee, M., Lee, M., Phan, M., Hwang, Y. Chea, H., & Jang, J. (2010). The Effect of Intrinsic and Extrinsic Product Attributes on Perceived Value and Repurchase Intention about Jeans Brands: Cross Cultural Comparison among South Korea, United States and France.2010 Global Marketing Conference. 2010.09.09-12.

• Ko, E., Kim, E., Hwang, Y. & Hann, Y. (2010). Consumers' Awareness of Green Marketing for Corporate Image and Purchase Intention at the Department Store, 2010 Global Marketing Conference. 2010.09.09-12.

• Ko, E. & Auh, S. (2010). Roadmap for Global Customer Equity Modeling. 2010 Global Marketing Conference. 2010.09.09-12.

• Kim, K. H, Ko, E., Xu, B., Lee, J., Kim, S. & Liu, H. (2010). How Does Customer Equity Work in Luxury Fashion Brands. 2010 Global Marketing Conference. 2010.09.09-12.

• Kim, A. & Ko, E. (2010). Luxury Fashion Brand's Perceived Social Media Marketing Activities: How Do They Affect Customer Equity and Purchase Intention?. 2010 Global Marketing Conference. 2010.09.09-12.

• Zhang, H., Ko, E, Kim, K. H, Hirose, M. & Jeon, B. (2010) Roles of Radical Innovation on customer Equity. 2010 KAMS Spring International Conference. 2010.05.29.

• Ko, E., Kim, S. & Song, H. (2010). A Study on Changes of Cultural Characteristics and the Significance Reflected in Fashion Commercial Advertisement: Focused on Korean Women's Magazine from 1955 to 2008. 2010 KAMS Spring International Conference. 2010.05.29.

• Kim, S., Kim, A., Kim, K. H & Ko, E. (2010). A Study on Marketing Communication Strategy of Loungewear with Traditional Elements-Focused on Lifestyle Types. 2010 KAMS Spring International Conference. 2010.05.29.

• Ko, E. & Kim, A. (2010). The Influence of Luxury Fashion Brand’s Social Media Marketing on Customer Loyalty and Purchase Intention. 2010 KAMS Spring International Conference. 2010.05.29.

• Ko, E., Chun, E. & Lee, S. (2010). Globalizing Strategy of Korean Beauty. 2010 KAMS Spring International Conference.2010.05.29.

• Zang, H & Ko, E. (2009). The influences of Innovation on Customer Equity in Sports Shoes Industry: A Cross-Culture Study in Korea and China. 2009 KAMS/KSMA Fall International Conference.2009.11.21.

• Ko, E. & Hwang, Y. (2009). The effects of Fashion Corporate Environmental Marketing on Corporate Image According to Customers' Environment Concern. 2009 KAMS/KSMA Fall International Conference. 2009.11.21.

• Ko, E. & Kim, K. (2009). A study on Customer's Perception of the Legal Protection for Fashion Design. 2009 KAMS/KSMA Fall International Conference. 2009.11.21.

• Ko, E. & Kim, A. J. (2009). A study on Purchasing Behavior of Loungewear - Focused on Traditional Culture Based Apparel and Lifestyle. 2009 KAMS/KSMA Fall International Conference. 2009.11.21.

• Kim, C. & Ko, E. (2009). A study on Customer's Perception of the Legal Protection for Fashion Design. 2009 KAMS/KSMA Fall International Conference.2009.11.21.

• Kim, A. J. & Ko, E. (2009). A study on Purchasing Behavior of Loungewear - Focused on Traditional Culture Based Apparel and Lifestyle. 2009 KAMS/KSMA Fall International Conference.2009.11.21.

• Ko, E. & Hwang, Y. (2009). The Effects of Fashion Corporate Environmental Marketing on Corporate Image According to Customers' Environment Concern. 2009 KAMS/KSMA Fall International Conference.2009.11.21.

• Zang, H & Ko, E. (2009). The influences of Innovation on Customer Equity in Sports Shoes Industry: A Cross-Culture Study in Korea and China. 2009 KAMS/KSMA Fall International Conference.2009.11.21.

• Ko, E. & Kim, K. (2009). A study on Customer's Perception of the Legal Protection for Fashion Design. 2009 KAMS/KSMA Fall International Conference. 2009.11.21.

• Ko, E. & Kim, A. J. (2009). A study on Purchasing Behavior of Loungewear - Focused on Traditional Culture Based Apparel and Lifestyle. 2009 KAMS/KSMA Fall International Conference. 2009.11.21.

• Ko, E. & Hwang, Y. (2009). The effects of Fashion Corporate Environmental Marketing on Corporate Image According to Customers' Environment Concern. 2009 KAMS/KSMA Fall International Conference. 2009.11.21.

• Zhang, H. & Ko, E. (2009). The influences of Innovation on Customer Equity in Sports Shoes Industry: A Cross-Cultural tudy in Korea and China. 2009 KAMS/KSMA Fall International Conference. 2009.11.21.

• Ko, E., Kim, K., Taylor, C. R., Sung, H, Lee, J. & Lee, C. (2009). Can a Global Marketing Segmentation Be Used in the Sportswear Industry: A Test of Global Marketing Strategy Theory. SMA 2009 Annual Conference. 2009.11.4-7.

• Ko, E., Kim, M., Kim, E., Kim, A. J. & Byun, M. (2009). Corporate Social Responsibility: An Initiative Approach into Fashion Business. SMA 2009 Annual Conference. 2009.11.4-7.

• Ko, E., Do, H. & Kim, S. (2009).The Study on Changes of Consumption and Social Value Shown in Women's Magazine:Focused on Advertisement Contents in WOmen's Magazine from 1956 to 2008. 2009 ITAA-KAMS Joint Symposuim. 2009.10.28.

• Lee, C. & Ko, E. (2009). A Study on Attitudes toward Corporate Social Responsibility: An Initiative Approach into Fashion Brands. 2009 ITAA-KAMS Joint Symposuim. 2009.10.28.

• Chun, E. & Ko, E. (2009). Collaboration Strategies of Fashion Companies and Customer Attitudes. 2009 ITAA-KAMS Joint Symposuim. 2009.10.28.

• Ko, E., Do, H. & Kim, S. (2009). Research on the Korean Loungewear Market and Consumers' Preference of Loungewear with Traditional Details and Sewing Techniques. 2009 ITAA-KAMS Joint Symposuim. 2009.10.28.

• Kim, J. & Ko, E. (2009). The Moderation Influence of Customer Characteristics on the Relationship between Design Characteristics and Purchase Intention :Focus on the Luxury Fashion Brans. 2009 ITAA-KAMS Joint Symposuim. 2009.10.28.

• Cho, H. & Ko, E. (2009). The study on the Clothes Shopping Process of Mobile Shopping Mall Users. 2009 ITAA-KAMS Joing SYmposium. 2009.10.28

• Ko, E & Li, Y. (2009). The effects of Perceived Experiential Marketing Activity on Consumers' Attitude toward Spots Brand by Consumers' Shopping Value. 2009 KAMS Spring International Conference and Fashion Marketing Symposium.2009.05.16.

• Ko, E., & Kim, S. (2009). A study on Changes of Cultural Characteristics and Significance Reflected in Fashion Commercial advertisement: Focused on Korea Women's Magazines from 1955 to 2008. 2009 KAMS Spring International Conference and Fashion Marketing Symposium. 2009.05.16.

• Kim, Y., Ko, E., Lee, M., Lee, S., Lee, Y., Park, E., Park, K. & Sung, H. (2009). Fashion Marketing Community Ver.2 2009 KAMS Spring International Conference. 2009.05.16.

• Ko, E., Taylor, C. & Lee, C.(2009). Eco-Friendly Marketing Communication in Fashion Industry. 2009 KAMS Spring International Conference and Fashion Marketing Symposium. 2009.5.16.

• Ko, E. & Chun, E.(2009). A Study on the Collaboration Strategy of Fashion Industry: Analysis on Cases of Domestic and International Fashion Companies and Customers’ Recognition. 2009 KAMS Spring International Conference and Fashion Marketing Symposium. 2009.5.16.

• Ko, E., Kim, S. & Do, H. (2009). The Study of Changes in Consumption Value Shown in Fashion Magazine-Focused on Advertisement Contents in Women’s Magazine from 1950 to 2008. 2009 KAMS Spring International Conference and Fashion Marketing Symposium. 2009.5.16.

• Ko, E. & Kim, A. J.(2009). Impact of Design Characteristics on Brand Attitude and Purchase intention: Focused on Luxury Fashion Brands. 2009 KAMS Spring International Conference and Fashion Marketing Symposium. 2009.5.16.

• Kim, E., Ko, E., Lee, M., Lee, S., Lee, Y., Park, E., Park, K. & Sung, H.(2009). Fashion Marketing Community Ver. 2. 2009 KAMS Spring International Conference and Fashion Marketing Symposium. 2009.5.16.

• Ko, E., Oh, S., Lee, C. (2008). Defining influential factors of customer equity for luxury fashion products. 2008 KAMS Fall International Conference. 2008.11.22

• Ko, E., Park, K., Sung, H., Lee, S. et al(2008). Fashion Marketing Community Ver.1. 2008 KAMS Fall International Conference. 2008.11.22

• Ko, E. (2008). Luxury market trends in Asia. 2008 KAMS Fall International Conference. 2008.11.22

• Ko, E., Oh, S.(2008). The different influences of luxury brand attributes on customer equity based on different segmentation. Society for Marketing Advances 2008 Annual Conference. Florida, USA, 2008.11.4 - 11.9

• Ko, E., Lee, H., Park, E., Hwang, Y.(2008). The relationship among sports fashion brand attributes, customer satisfaction and customer Equity. Society for Marketing Advances 2008 Annual Conference. Florida, USA, 2008.11.4 - 11.9

• Ko, E., Lee, H.(2008). Influential factors of fashion product customer equity-focused on the sportswear brands-. ITAA. Illinois, USA, 2008.11.5 - 11.8

• Ko, E., Lee, E. (2008). Fashion customer segmentation by mobile internet lifestyle. ITAA. Illinois, USA, 2008.11.5 - 11.8

• Kim, M., Ko, E., Park, E. (2008). A study on the attitude about fashion corporate social responsibility according to consumer's clothing consumption value. ITAA. Illinois, USA, 2008.11.5 - 11.8

• Ko, E., Oh, S., Hwang, Y.(2008). The Moderating influence of brand type on the relationship between brand attitude and customer equity in luxury market. ITAA. Illinois, USA, 2008.11.5 - 11.8

• Ko, E., Lee, J., Zhang, H. (2008). Moderating effect of consumer characteristics on relationship between brand equity and purchase intention. 2008 Global Marketing Conference. Shanghai, China, 2008.3.20 - 3.23

• Ko, E., Kim, K., Sung, H., Wagner, U., Kim, E., Taylor, C.R., Lee, J.(2008). Segmentation and targeting sportswear consumers in global market. 2008 Global Marketing Conference. Shanghai, China, 2008.3.20 - 3.23

• Ko, E., Kim, K., Sung, H., Kim, J., Taylor,C.R., Hyelim Yun. (2008) Examination of smart clothing attributes, perceived risk and intention to adopt between two cultural groups. 2008 Global Marketing Conference. Shanghai, China, 2008.3.20 - 3.23

• Ko, E., Kim, E., Jun, H., Gu, J., Lee, E.(2008). A study on the effect of mobile fashion shopping characteristics and perceived risk on perceived value and purchase intention - Focusing on personal innovation

  and mobile internet lifestyle-. 2008 Global Marketing Conference. Shanghai, China, 2008.3.20 - 3.23

• Ko, E., Ji, H & Zhang, H. (2007). Relationships among the CEO Image, the Corporate Image and Employment Brand Value in the Fashion Industry. KAMS Fall International Conference. 2007.11.17. p.22-23

• Ko, E., Zhang, H. (2007). A profile of Sportswear Consumers: Comparison between Korean and Chinese Consumers. ITAA 2007 Annual Conference. 2007.11.6~2007.11.10

• Kim, H., Kim, E. & Ko, E.(2007). The impact of RFID on strategic business performance: Implications for global supply chain between the U.S. and Korean retailers. ITAA 2007 Annual Conference. 2007.11.6~2007.11.10

• Ko, E., Kim, K., Taylor, C.R., Sung, H., Yoon, H. (2007). Advertising Smart Clothing Smartly? AAA/KAS 2007 Asia-Pacific Conference. 2007.5.31-6.2. p.95

• Ko, E., Shin, M. & Ji, H. (2007). A study on fashion forecasting system development in Korean apparel market in year 1996 to 2005- focused on sportswear. EMAC 36th Conference. 2007.5.23~2007.5.25. p.127-128

• Ko, E., Wagner, U., Kim, E., Choi, S. & Lee, J.(2007). A global segmentation by lifestyle and nationality focused on sportswear consumers. EMAC 36th Conference. 2007.5.23~2007.5.25. p.127

• Kim, E., Knight, D. K. & Ko, E. (2007). E-service quality: Its effect on e-satisfaction and e-loyalty for apparel online shopping. EMAC 36th Conference. 2007.5.23~2007.5.25. p.68-69

• Ko, E., Sung, H., Lee, J. (2007). Typology of global market consumers for sportswear industry. KAMS Spring International Conference. 2007.4.21. p.19

• Ko,E., Yoon, H. (2006). Impact of Innovative Characteristics of Smart Clothing on Purchase Intention. KAMS Fall International Conference. 2006.11.25. p. 181-195

• Ko,E., Zhang,H. (2006). The Influence of Country of Origin and Band Image on Consumer's Purchase Intention: A Study on Sports Shoes Market. KAMS Fall International Conference. 2006.11.25. p.621-649

• Ko, E. & Sung, H. (2006) A profile of young consumers who are willing to pay premiums for fashion goods. AMS/KAMS CPM conference. 2006.7.12.-7.15.

• Ko, E., Kim, K.H., & Taylor, C.R.(2006). Impact of nationality and fashion lifestyle on attitudes toward to advertising and brand. AMS/KAMS CPM conference. 2006.7.12.-7.15.

• Ko, E. & Yoon, S. (2006). Defining influential factors of fashion product customer equity. AMS/KAMS CPM conference. 2006.7.12.-7.15.

• Ko, E., Woo, J., Lee, J. (2006). A Study on Relationship between Organizational Characteristics and Adoption of CRM Strategy in the Korean Fashion Industry. KAMS Spring International Conference. 2006.5.20. p.19-22

• Ko, E. (2006). Cutting Edge Issue in International Advertising: Disital Fashion Marketing. 2006 AAA annual conference. 2006.03.30-04.02.

• Ko, E., Woo, J.(2005). A Study on Implementation of CRM strategy and related variables in Korean apparel industry. 2005 Seoul International Clothing & Textiles Conference . 2005.8.18-21.p.866-869

• Ko, E., Kwon, J.H.(2005). Impact of Characteristics of Fashion On-Line Community on the Community Commitment and Brand Loyalty. 2005 Seoul International Clothing & Textiles Conference 2005.8.18-21.p.360-363

• Ko, E & Yoon, S. (2004). An Exploratory Study for Fashion Brand Personality, ICKAMS 2004, China. 2004. 8. 12-16.

• Ko, E. (2004). Impact of Quick Response technology on consumer satisfaction in the retailing industry. NRF/ACRA Conference, NY2004.1

• Ko, E. et al, (2002). 4C's lifestyle of Korean internet users in internet advertising. 9 Marketing Communication Strategies in a Changing global environment. Hong Kong Baptist Church.

  Hong Kong, China 2002.5

• Ko, E. et al, (2002). Impact of organizational characteristics on sourcing performance among the Korean apparel firms. Hawaii international Conference on Business Proceedings. University of Hawaii. 2002.6.18

• Ko, E. et al, (2002). Adaptive Clothing Consumption Behavior in Economic Depression: According to Consumers' Expectations for the Future and Clothing Involvement.  ITAA Proceedings. New York. 2002.8.10

• Ko, E. et al, (2002).Relationship between international sourcing partnership and sourcing performance in the Korean apparel firms.  ITAA Proceedings. New York. 2002.8.10

• Ko, E. et al, (2002).  Impact of SCM on logistics sub-system and logistics performance among the Korean apparel firms. ITAA Proceedings. New York. 2002.8.10

• Ko, E. (2001) A study on the current outsourcing system for the fashion industry. KSCT/ITAA.

• Ko, E. (2001). A content analysis in Clothing & Textiles research. KSCT/ITAA.

• Ko, E. (2001). Effects of the advertising type on internet advertising. KSCT/ITAA.

• Ko, E. (2001). A study of the new technology adoption elements and their benefits in the Korean apparel industry. The 10th Biennial World Marketing Congress.

• Joo, Y. & Ko, E. (2001). A study on the current outsourcing system for the fashion industry. International Textile Apparel Association, Annual meeting, Seoul, Korea, 2001.

• Ko, E. (2001). A content analysis in Clothing & Textiles research. International Textile Apparel Association, Annual meeting, Seoul, Korea, 2001.

• Ko, E., Mok, B., Park, Y. & Jung, H. (2001). Effects of the advertising type on internet advertising. International Textile Apparel Association, Annual meeting, Seoul, Korea, 2001.6.12-15.

• Ko, E. (2001). A study of the new technology adoption elements and their benefits in the Korean apparel industry. The 10th Biennial World Marketing Congress, Cadiff, Wales, 2001.

• Ko, E. (2001). A study of the relationship between retail technology and consumer satisfaction. NRF/ACRA Annual meeting, New York, 2001.