Key Publications 

Ko, E., Hwang, Y. K., & Kim, E. Y. (2013). Green marketing'functions in building corporate image in the retail setting. Journal of Business Research, 66(10), 1709-1715.

Kong, H. M., Witmaier, A., & Ko, E. (2021). Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands. Journal of Business Research, 131, 640-651.

Han, J., Seo, Y., & Ko, E. (2017). Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application. Journal of Business Research, 74, 162-167.

Kong, H. M., Ko, E., Chae, H., & Mattila, P. (2016). Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types. Journal of Global Fashion Marketing, 7(2), 103-119.

Lee, E. J., Choi, H., Han, J., Kim, D. H., Ko, E., & Kim, K. H. (2020). How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation. Journal of Business Research, 117, 642-651.

Jang, J., Ko, E., Chun, E., & Lee, E. (2012). A study of a social content model for sustainable development in the fast fashion industry. Journal of Global Fashion Marketing, 3(2), 61-70.

Kim, Y., Yun, S., Lee, J., & Ko, E. (2018). How consumer knowledge shapes green consumption: An empirical study on voluntary carbon offsetting. In Social and environmental issues in advertising (pp. 33-51). Routledge.

Min Kong, H., & Ko, E. (2017). Why do consumers choose sustainable fashion? A cross-cultural study of South Korean, Chinese, and Japanese consumers. Journal of Global Fashion Marketing, 8(3), 220-234.

Wang, H., Ko, E., Woodside, A., & Yu, J. (2021). SNS marketing activities as a sustainable competitive advantage and traditional market equity. Journal of Business Research, 130, 378-383.

Song, S., & Ko, E. (2017). Perceptions, attitudes, and behaviors toward sustainable fashion: Application of Q and Q‐R methodologies. International Journal of Consumer Studies, 41(3), 264-273.